'What is Paste-Up?' Informative Video
Animation (After Effects & Premier Pro), Poster design
In response to my dissertation topic ‘Graphic Design Before Computers’, I restaged a chapter as an animated video. This topic is interesting to me because I knew very little about traditional design processes despite being a design student and I wanted to learn more about what the industry was like before the age of technology. My aim was to explain the complex paste-up process as simply as possible, particularly for those who don’t know anything about the topic. To strip back the process, I used simple pictograms to represent each step. I also used a CMYK colour scheme to add pops of colour.