One Small Step Campaign
Brand identity, App, Website
Our climate is breaking down. Rising seas and extreme weather events are costing lives and putting tens of millions of people around the world at risk. Younger generations are being robbed of their future on a healthy, liveable planet. Climate change presents an opportunity to change the way we live so we can improve things for us and the planet.
One Small Step is an optimistic campaign which advertises the power of a sustainable lifestyle, with the hope of driving young people to action. Personal actions by many people can create a movement, and movements change the world. The main touchpoint being an app, which invites you to participate in weekly sustainable challenges. Users are encouraged to share their story through social media to use their own individual platform in the movement to normalise eco-consciousness.